Unlocking organisational culture: your path for growth
At the heart of every successful business is its culture – a dynamic force that shapes behaviour, drives engagement and influences results.
As you embark on this journey, consider the following principles to develop a compelling approach to your organisational culture evolution :
1. Strategic alignment
A powerful culture is one that seamlessly aligns with your purpose and strategic goals. Ensure it reinforces your purpose and drives the achievement of strategic priorities. When every team member grasps the importance of both their role and how they deliver it, they don’t just work – they become passionate supporters who help bring your vision to life.
2. Employee and customer experience, hand in hand
Pulse your organisation inside and out. Understand mood, challenges, and engagement sources to adapt your culture and create a meaningful employee experience in every moment that matter. Also, recognise employees’ pivotal role in shaping customer experience. Keep in mind that employee behaviours significantly impact the customer experience.
3. Values as guiding stars
Identify the organisational values, the ones aligning to your strategy, brand identity and energise your teams. These values serve as guiding stars, shaping behaviour and decision-making. Whether it’s integrity, collaboration, or creativity for instance, weave these values into your cultural ambition.
4. An inspiring narrative
Stories resonate deeply. Craft an organisation-wide narrative that touches hearts and support your leaders and change agents to be inspiring storytellers. Share success stories, lessons learned, and moments of resilience. When employees connect emotionally, they become active participants in shaping the future.
5. Values-driven leadership
Leadership sets the tone. Define what inspiring leadership means within your context. Clarify expectations, assess the maturity of your leaders and encourage exploration to embrace new ways of leading. Leaders who embody your desired culture inspire others to follow suit.
6. Activating change agents
Identify internal activators – key influencers who ignite change. Empower them to champion your culture evolution. Their passion will create a ripple effect throughout the organisation, accelerating change. That’s the power of creating a collective movement towards transformation.
7. Aligning all organisational levers
Finally, activate all organisational levers – like HR, communication or governance practices, business processes, symbols and routines, … and many more – to foster impactful and sustainable culture change, ensuring a consistent employee experience. This tangible change not only transforms your organisation from within but also strengthens your employer brand, both internally and externally.
Our Services
A seasoned consultants, advisors and coaches, we specialise in:
> Defining and realising culture ambitions and values
We help you articulate and breathe life into your culture aspirations. From helping define the culture ambition in line with strategy, brand, and employee voice to building the narrative and developing the entire plan of intervention, we create the roadmap to make your culture ambition a reality.
> Developing inspiring leadership
Our development and coaching programs empower leaders to lead authentically. Through leadership assessments or personality tests, we also equip leaders with the insights necessary to inspire positive change and be the role models of your culture.
> Boosting team cohesion and engagement
Engaged teams drive results. We’ll guide you in creating an environment where passion thrives. Through a holistic approach that includes both diagnostics and team development journeys, we empower teams to reach their full potential.
> Shaping organisational levers
We redesign every organisational lever, to reinforce your desired culture. This includes transforming HR and communication practices, among others, to align with your cultural objectives and drive meaningful change.
